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Sign Design

Client Brief

This marketing piece will targeting local Chicago Banks. It is designed to portray professionalism and to show an opportunity at an additional revenue stream for these bankers. We want this to look trustworthy and somehow portray that we're NOT a fly-by-night operation.

Most of the target audience is male. Their age will range from early 20's to mid/late 50's. These people are very much "9-5ers." Most of them would not think of sending their business elsewhere without someone else describing it as an opportunity.

This group is experiencing a tough time in the commercial real estate market. Their compensation has been decreasing in recent past and their jobs are at risk. This would revitalize their income.

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